The CEW Beauty Awards are the Oscars, Emmys and gold medals of the
beauty industry.
Voted on by more than 4,000 beauty experts these
products were voted the best of 2010.
Here's this year's shopping list for:
Bath & Body
Facial Skincare, Cleansers & Moisturizers
Eye Treatments
Hair Care
Makeup
Sun Products
Winners in Bath & Body Products
BEST BATH/SHOWER PRODUCTS
Olay Body Wash Plus Tone Enriching
Ribbons
Olay Body Wash Plus Tone Enriching Ribbons is the only
body wash with an actual ribbon of mineral shimmer. It was found to
significantly increase skin's radiance and brightness and decrease the
appearance of uneven tone and discoloration after just one use. The ribbon of
mineral shimmer leaves skin with a smooth, even sheen while high levels of
moisture keep skin hydrated for a full 24 hours after four days of use.
Fresh Sugar Açaí Body Scrub
Fresh
creates modern alchemy, fusing innovative, natural ingredients with time-honored
beauty rituals. Sugar Açaí Body Scrub is an exfoliating body cleanser that calls
upon the restorative powers of açaí. Sugar Açaí Body Scrub contains
antioxidant-rich açaí, buffing sugar crystals, cell-renewing sugar fruit acids,
and nourishing Cupuaçu seed butter. The exfoliant leaves skin glowing from head
to toe.
BEST BODY TREATMENTS
Vaseline® Sheer Infusion™ with
Stratys-3™
With the most powerful patented multilayer
moisturizing complex, Vaseline® Sheer Infusion™ with Stratys-3™ is the only
lotion to infuse and suspends moisture at skin’s top, core, and deep layers for
two times more moisture and an unmatched silky skin feel. Biggest
breakthrough in body lotion in 10 years, Stratys-3 combines glycerol quat, a
molecule discovered by Unilever, glycerin, and HEU. Each works at a specific
skin layer for superior hydration.
Origins Dr. Andrew Weil for Origins™ Night Health
Bedtime Spray
Dr. Andrew Weil for Origins™ Night Health
Bedtime Spray works with the body’s natural rhythms and functions to help
promote relaxation and optimal health during the night. It offers a gentle,
natural way to support healthy sleep habits. Night Health Bedtime Spray
encourages a more restful night’s sleep with a clinically proven patent-pending
formula of organic lavender, organic mandarin, and chamomile essential oils.
Winners in Facial Skincare
BEST ACNE TREATMENT - La Roche Posay Effaclar AI Intensive Acne Spot
Treatment
Effaclar AI Intensive Acne Spot Treatment is an
intensive acne treatment that was formulated to visibly reduce stubborn and
inflammatory acne in just three days while also minimizing
irritation. Combines LHA, which micro-exfoliates, stimulates cell
renewal, and evens skin tone, and benzoyl peroxide, which is clinically proven
to treat acne, for the first time.
BEST ANTI-AGING PRODUCTS
Olay Professional Pro-X Deep Wrinkle
Treatment
This product is a targeted treatment for the deepest
wrinkles, containing the highest concentration of Pro-retinol and niacinamide
available through Olay. It was designed by the Olay Professional Alliance for
Skin Care Innovation, a group of renowned dermatologists and Olay Scientists,
and was subject to rigorous development and clinical testing. Olay Professional
Pro-X Deep Wrinkle Treatment utilizes a multiple-technology approach to
penetrate deep into the skin’s surface, combating the appearance of wrinkles and
intensely hydrating to allow the natural production of collagen.
Lancôme Génifique Youth Activating
Concentrate
Génifique Youth Activating Concentrate is a
Lancôme first. It is a product inspired by our genes that helps boost skin’s
tone, texture, and luminosity, making it look as if it is lit from within. This
high-tech elixir contains a complex that has been show to stimulate the
expression of the genes that activate the production of youth proteins.
Génifique is incredibly simple to incorporate into any skincare regimen. Its
lightweight texture absorbs beautifully into the skin, making it an ideal
layering product. In just seven days, skin looks youthful again.
BEST CLEANSER & SCRUB
VISINE® Total Eye Soothing
Wipes™
From the #1 most trusted eye drop brand, VISINE Total
Eye Soothing Wipes are soft, moist pads that gently clean around the eye to
remove debris and irritants like dust, pollen, and makeup (including waterproof
mascara). Ophthalmologist- and dermatologist-tested, the wipes feature
eight moisturizers to hydrate the eye area, a cooling agent, and gentle cleanser
from coconut and fruit sugars to sweep away debris.
Shiseido Future Solution LX Extra Rich Cleansing
Foam
Future Solution LX Extra Rich Cleansing Foam is a
luxurious cleanser for all skin types that lifts away pore- clogging impurities.
It contains sophora root extract for anti-bacterial benefits and wild rose
extract for added moisture and hydration. Shiseido discovered that Serpin
B3 exists in the skin and accelerates skin damage. Shiseido developed
Skingenecell 1P, which decreases the amount of Serpin B3 for a more healthy
complexion.
BEST EYE TREATMENTS
Olay Regenerist Anti-Aging Eye
Roller
Olay Regenerist Anti-Aging Eye Roller is a concentrated
anti-aging treatment that fights the signs of aging in the eye area, providing
dramatic results in just 30 seconds, without drastic measures like cosmetic
procedures. It features a pen-shaped applicator with three precision
micro-rollers that gently massage to immediately reduce puffiness and continue
working to fight the appearance of fine lines and wrinkles in the delicate eye
area.
Shiseido Benefiance NutriPerfect Eye
Serum
A lightweight serum that improves skin firmness around
the eyes and diminishes the appearance of deep wrinkles and crow’s feet with
evident improvement after only three weeks of use! Formula promotes
collagen production to combat sagging and elasticity, and includes key
ingredient Carnosine DP to restore vitality to skin cells and boost defense
against free radicals.
BEST FACE MOISTURIZERS
Garnier Nutritioniste Skin Renew Awakening Face
Massager
The Garnier Nutritioniste Skin Renew Awakening Face
Massager is a daily radiance moisturizer with caffeine and other skin nutrients
that help correct the signs of aging while keeping skin hydrated. The
formula contains caffeine, known for its stimulating and energizing effects,
grape polyphenols, a powerful antioxidant, and vitamin C, which helps promote
even-toned skin. The stimulating massage action of the exclusive rolling
applicator boosts skin's microcirculation for an instant healthy glow.
Shiseido Future Solution Total Regenerating
Cream
Formulated based on discovery that damaged, stressed
skin contains high levels of Serpin B3, this cream decreases Serpin B3 with key
patent-pending ingredient Skingenecell 1P. Shiseido develop’s
Skingenecell 1P which decreases Serpin B3 for a healthy complexion. Strengthens
skin against harmful environmental factors and improves overall skin
condition.
Winners in Hair
BEST HAIR CARE PRODUCTS
L'Oréal Paris EverPure Sulfate-Free Color Care
Moisture Shampoo
EverPure Sulfate-Free Color Care Moisture
Shampoo frees hair from harsh sulfates and salts that can dull color and damage
hair. It helps prevent premature fading and still addresses the special needs of
your hair’s condition and texture. Features an anti-fade system that
protects and cares for color, making it last for up to 32 washes. Does not
contain sulfates or salts. Cleanses with naturally derived
surfactants. The shampoo delivers a sensorial experience with a luxurious
lather that is uncommon to sulfate-free shampoo. Scented with rosemary, mint,
and juniper.
Living Proof No Frizz Shampoo
No
Frizz Shampoo is the first step for frizz-free hair. It’s sulfate-free so it
cleanses effectively but gently, without harsh drying detergents. Its ultra-rich
lather leaves hair soft, smooth, and frizz-free without any heavy oils or
silicones. It deposits breakthrough technology PolyfluoroEster to
effectively stop frizz by blocking humidity without weighing hair down. It
utilizes a sulfate-free surfactant system with an ultra-rich lather. BEST HAIR COLOR PRODUCT
ColorMetrics TouchBack by ColorMark
The TouchBack marker delivers real liquid hair color to
touch-up gray roots instantly, using a custom-designed, patented system.
Application is quick, easy, and precise. TouchBack bonds to the hair and will
not flake or rub off when brushed. TouchBack is ammonia and peroxide-free.
Available in 8 shades. TouchBack is real hair color in a unique marker.
TouchBack's marker delivery system is totally new technology for applying
temporary touch-up color to the hair. The system has 4 patents. The
TouchBack marker is ergonomically sculpted for accurate orientation in either
hand. The hair color is held in an internal reservoir that delivers the dye to
the tip through capillary action. BEST HAIR STYLING PRODUCTS
Klorane No Rinse Care with Papyrus Milk
No Rinse Care with Papyrus Milk detangles and smoothes hair
without weighing it down. Enriched with frizz-controlling actives, this
innovative formula also protects against thermal aggressors and
humidity. Papyrus milk, extracted from plants grown exclusively in the
sandy, humid soil of Eastern Spain, is composed of essential fatty acids and
phospholipids to nourish and smooth hair.
Living Proof Full Thickening
Cream Full Thickening Cream makes fine, thin hair look and
behave like thick hair, resulting in naturally soft, touchable fullness that
lasts throughout the day. Features Poly Beta Amino Ester-1, a new
molecule invented by Living Proof that deposits thousands of thickening points
onto the hair for soft, flexible, lasting thickness.
Winners in Makeup BEST EYE PRODUCTS CoverGirl Smoky ShadowBlast Smoky
ShadowBlast is a clever, two-step system that helps women create the perfect
colorful smoky eye at home. Consumers can now be the expert and use this tool to
apply, smudge, and blend shadow to a smoky perfection. It’s a smoky eye tool,
plus makeup artist all-in-one shadow stick. Smoky ShadowBlast is available in
six expertly coordinated colorful shade duos. The simple packaging of the professional smoky eye tool features a double-ended
shadow stick with two precision applicator tips, one for the base and one for
liner and the crease.
Lancôme Ôscillation Powerbooster Vibrating.
Amplifying. Primer
Ôscillation Powerbooster Vibrating.
Amplifying. Primer is a breakthrough vibrating lash primer that boosts the
appearance of natural lash growth. The vibrating primer enhances the appearance
of lash thickness, density, and length, so that naturally occurring lash growth
is more noticeable. The primer also conditions lashes, making them stronger and
more supple, while maximizing the effect of any mascara applied over it.
BEST FACE PRODUCTS
CoverGirl Simply Ageless Sculpting
Blush
CoverGirl and Olay’s first age-defying cream blush,
Simply Ageless Sculpting Blush, sculpts cheekbones for an even, naturally
glowing look that highlights your cheekbones and not your age. The combination
of Olay’s skin smarts with CoverGirl’s cosmetic authority provides women with a
high-quality, prestige cream blush without the department store
price. The advanced new formula incorporates Olay Regenerist serum with a
combination of vitamins, skin conditioners, and antioxidants that help improve
skin's texture and deliver a contoured look.
Clinique Redness Solutions Instant Relief Mineral
Powder
Clinique Redness Solutions Instant Relief Mineral
Powder is a unique mineral treatment, which measurably reduces redness on
contact. It's lab-certified. Under its care and cover, visible redness
and broken capillaries virtually disappear instantly and for hours.
BEST LIP PRODUCTS
Maybelline New York Color Sensational
Lipcolor
Maybelline New York Color Sensational Lipcolor
delivers a new level of crisp, high-resolution color and creamy comfort. The
uncompromised texture allows for a nurturing, creamy feel. Unique
pigments impart crisp color with pure payoff. Full-coverage color looks rich and
true from the moment you apply it. Luxurious honey nectar nourishes lips for an
exquisite application.
Guerlain Rouge G de Guerlain
A
revolution in lipstick, Rouge G de Guerlain might just be the most luxurious
beauty accessory of our time. This weapon of mass seduction features a secret,
sleekly hidden mirror and an exceptional formula for perfectly shaped lips and
long-lasting color. Ingredients include ruby powder, tiger grass, and
mango butter, which create the five essential criteria of perfect lips:
radiance, definition, smoothing of the surface, plumping, and maximum
comfort. Winners in Sun Products
Neutrogena Sensitive Skin Sunblock Lotion SPF 60+
with PureScreen™
This gentle, broad-spectrum sunblock lotion
physically blocks the sun’s damaging rays by creating a barrier between the skin
and the sun. It provides long-lasting, photo-stabilized UVA/UVB
protection. PureScreen™ technology contains naturally-sourced minerals,
titanium dioxodiade, and zinc oxide. The fine formula aesthetics minimize the
chalky appearance commonly associated with sunblock.
Bare Escentuals BareMinerals SPF 30 Natural
Sunscreen
BareMinerals SPF 30 Natural Sunscreen offers 100%
natural sunscreen protection for face and body and is formulated with micronized
titanium dioxide called "Maxlight” technology. The formula is fortified
with aloe vera and contains vitamins A, C, and E, which dissolve into skin to
provide an extra boost of essential nutrients and antioxidants for sun-exposed
skin.
To view the complete list of winners visit cew.org. To see last year's winners (2009), CLICK HERE
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Olay
Fresh
Vaseline®
Origins
BEST ACNE TREATMENT 
Olay
Lancôme
VISINE®
Shiseido
Olay
Shiseido
Garnier
Shiseido
L'Oréal Paris
Living Proof
ColorMetrics
Klorane
Living Proof 
CoverGirl 
Lancôme
CoverGirl
Clinique
Maybelline New York
Guerlain
Neutrogena
Bare Escentuals
